CrossFit CEO retires after saying company is ‘not mourning for George Floyd’

CrossFit CEO retires after saying company is ‘not mourning for George Floyd’

Comments about the killing of George Floyd appear to have resulted in the retirement of the CEO and founder of one of America’s biggest fitness brands and an exodus of the company’s partners.

CrossFit head Greg Glassman announced Tuesday that he is stepping down from his post at the company he started with his now ex-wife in 2000. The announcement came hours after Buzzfeed published a story reporting Glassman told affiliated gyms that the company is “not mourning for George Floyd.”

Glassman’s full statement:

“I’m stepping down as CEO of CrossFit, Inc., and I have decided to retire. On Saturday I created a rift in the CrossFit community and unintentionally hurt many of its members. Since I founded CrossFit 20 years ago, it has become the world’s largest network of gyms. All are aligned in offering an elegant solution to the vexing problem of chronic disease. Creating CrossFit and supporting its affiliates and legions of professional trainers has been a labor of love.

Those who know me know that my sole issue is the chronic disease epidemic. I know that CrossFit is the solution to this epidemic and that CrossFit HQ and its staff serve as the stewards of CrossFit affiliates worldwide. I cannot let my behavior stand in the way of HQ’s or affiliates’ missions. They are too important to jeopardize.”

Major CrossFit partner Reebok and multiple Crossfit gyms have already announced they are ending their affiliation with the company, following a week of controversial statements from the 63-year-old.

CrossFit CEO: ‘We’re not mourning for George Floyd’

According to Buzzfeed, Glassman’s most inflammatory comments came in a check-in Zoom call that CrossFit brass regularly held with a random collection of affiliated gyms during the ongoing coronavirus pandemic.

The topic of the call reportedly featured several comments from Glassman on Floyd’s killing and the resulting protests, in which he had said this to say:

“We’re not mourning for George Floyd — I don’t think me or any of my staff are,” according to a full recording of the meeting obtained by BuzzFeed News.

“Can you tell me why I should mourn for him? Other than that it’s the white thing to do — other than that, give me another reason,” he asked a Minneapolis gym owner who had questioned why the brand hadn’t posted a statement about the protests across the country after the death of George Floyd.

Glassman reportedly added he didn’t think “that there’s a general mourning for Floyd in any community.”

In addition to his comments on Floyd, Glassman reportedly brought up an unfounded conspiracy theory speculating that Floyd was killed as part of a criminal conspiracy involving counterfeit money, questioned the legitimacy of the protests in response to Floyd’s death, pointing to “Black-on-Black murder every weekend in every one of our cities” and said that announced plans to dismantle and rebuild the Minneapolis Police Department are “terrifying.”

The conversation also naturally featured a hefty dose of COVID-19 discussion in which Glassman reportedly shared the unfounded theory that the coronavirus was the product of a Chinese lab, claimed epidemiology is a “social science” and said upstate New Yorkers should secede from the state over lockdown measures in New York City.

Glassman reportedly told gym owners to only pretend to comply with health precautions when they are allowed to reopen and said such precautions will end up killing more than the 100,000-plus the coronavirus has claimed:

“It was a panic. Absolute panic right from the start. And I think it’s inevitable that it’s going to turn out that this has cost way more lives than have been saved. Way more,” he said. “At some point, you’ve got to do what’s right, and it may not come with approval. It may not be seen as the right thing to do, but you still have to do it. It’s the burden.”

“I was asked by the Italians, ‘What would you do, coach?’ And I said, ‘I would agree to any restrictions put on me by the health authorities, and I would open my gym, and then 10 minutes later I would do whatever the f— I wanted. That’s what I would do.'”

Andy Bowers

Andy Bowers

The founder of our blog, Andy, is also the writer for the Business column. He is a wonderful leader, under whom the blog has reached new heights of journalistic success. Each story published is thoroughly edited for any margin of error by him, and only then published. Andy is an interested entrepreneur who has studied business trends and economics. His ability to make sense of the data provided through the nation’s channels, and combining it with their crafty way with words provides for an excellent read!

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